Revenue Recovery
Old leads are not always dead leads.
A 90-day lead reactivation campaign for the opportunities already sitting in your CRM.
Work the database before you buy more leads.
Every CRM holds people who asked about buying and never did. Revenue Recovery treats that history as a working asset. It finds the people still in the market and brings them back to your team.
- The service
- Revenue Recovery
- The method
- Lead reactivation
- The engagement
- A 90-day campaign
Who it is for
Businesses with meaningful lead history, a real cost per lead and leads that have gone quiet for 30 to 60 days or longer.
What it is not
Revenue Recovery does not handle your new inquiries, generate new leads or run your CRM. It works only the leads you already have.
Why good leads go quiet.
Most stale leads never said no. Something got in the way.
Timing
- The timing was wrong
- Financing wasn't ready
- The decision was postponed
Process
- Follow-up was missed
- The salesperson moved on
- The conversation was dropped
Market
- The right product wasn't available
- They were comparing competitors
- They never replied at the time
Old does not mean commercially dead.
Segment. Reactivate. Qualify. Return.
Four steps, run over a 90-day campaign. The cadence is set with you once we have seen your data, and nothing goes out before it has been reviewed.
- 01
Segment
We review your lead history: age, source, original interest, stage reached and consent. Then we decide which groups are appropriate to reopen, and which are not.
- 02
Reactivate
Structured outreach restarts the conversation in your business's name, in a tone you approve, honouring opt-outs and anti-spam rules.
- 03
Qualify
Replies are screened for renewed interest and real intent. Polite replies, wrong timing and opt-outs are separated from people ready to talk.
- 04
Return
Qualified conversations, appointments and opportunities go to the right person on your sales or appointment team, with the history needed to act.
What Noryx returns.
- Prospects who confirm they are still interested
- Revived conversations ready for a salesperson
- Booked appointments, where your process allows it
- Clear buying signals, with context attached
What we don't promise.
- Guaranteed sales or revenue figures
- Closing deals on your behalf
- Results from a database too small or too recent to work
- That every old lead is worth reopening
We return opportunities. Your team owns the sale.
Revenue Recovery is not for everyone.
It works when the conditions are right. We check them before we start.
A good fit
- Meaningful historical lead volume
- A CRM or lead database we can access
- Leads aged roughly 30 to 60 days or older
- A real cost to acquire a customer, and real value per sale
- A sales or appointment team ready to act on what we return
Not a fit
- A small or very recent lead database
- No CRM, or no accessible history
- Low value per customer
- Looking for help with new inquiries or lead generation
- Expecting revenue without sales follow-through
Questions owners ask.
How long does it take?
The initial engagement is a 90-day Revenue Recovery campaign. The exact cadence is agreed once we have reviewed your lead history.
Do you handle our new leads?
No. Revenue Recovery works only leads that have already gone quiet. Your team keeps handling new inquiries exactly as it does today.
Do you contact our leads in our name?
Yes. Outreach is sent on behalf of your business, in a tone you approve, so the conversation continues naturally with your team.
What data do you need?
An export or read access to your historical leads: contact details, dates, source, status and owner where available. We confirm what is usable before anything goes out.
How is consent handled?
We work from your existing records, honour every opt-out and design outreach around applicable anti-spam and privacy law, including Canada's CASL. Contacts we can't lawfully reach are excluded.
What does a Revenue Review cost?
Nothing. It is a conversation and a first look at your lead history, so both sides can decide whether a campaign makes sense.
What happened to the leads you already paid for?
A Revenue Review looks at your lead history, its age and your CRM to see whether a recovery campaign is worth running. If it isn't, we'll say so.